MKTG 370

Services Marketing

Shippensburg University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

Examines marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, retailing, tourism, sports, arts and consulting. Conceptual understanding of services and the analytical tools used in solving services marketing problems are discussed.

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Class #shippensburg_pennsylvania-MKTG370Fall 2026UGRD3 credits

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Instructor: Staff

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