MKTG 360

International Marketing

Shippensburg University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

The socio-political-legal-economic environment of international marketing operations, which may include cross-cultural consumer behavior, international marketing research, forms of regional market agreements, international product, pricing, distribution and promotion policies, multinational corporations, and world trade patterns.

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Class #shippensburg_pennsylvania-MKTG360Fall 2026UGRD3 credits

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Instructor: Staff

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