MKTG 352
Principles of Retailing
Shippensburg University of Pennsylvania · UGRD · Fall 2026
1 section
Catalog description
In-depth analysis of store operation and management, merchandising techniques, methods for promotion, advertising and selling, pricing methods, and ways of controlling inventories. Examines current trends in retailing.
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001
Availability not recently verifiedClass #shippensburg_pennsylvania-MKTG352Fall 2026UGRD3 credits
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