MKTG 340

Tourism and Events Planning

Shippensburg University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

The course will provide an introduction to marketing tourism and events planning. Students will investigate basic elements of good marketing in the tourism industry through reading, discussions, and hands-on experience. Students will study and practice the basics of events planning.

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Class #shippensburg_pennsylvania-MKTG340Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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