MKTG 325

Advertising and Promotional Strategy

Shippensburg University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

Studies the increasing importance of this marketing communication activity in contemporary society. Students consider persuasive communications efforts beyond advertising and become involved in real-life projects to experience and understand the relationship between theory and practice.

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Class #shippensburg_pennsylvania-MKTG325Fall 2026UGRD3 credits

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