MKTG 206

Consumer Behavior

Shippensburg University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

Applied study of the cognitive, affective, behavioral, and environmental factors that influence decision-making in the marketplace. Students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship. The psychological factors that influence and shape consumer behavior will also be explored.

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Class #shippensburg_pennsylvania-MKTG206Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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