Issues in Media Management

Catalog description

Many job roles today are facing unique leadership challenges in an increasingly digitized and globalized context. This is especially true of the mass media. From journalism and public relations to advertising and other communication roles - newer technologies, shrinking workforces, and the convergence of multiple media platforms have meant employees have to not just learn new tools, but also get better at social networking, dealing with diversity issues at the workplace, and understanding why employees resist change. At the same time, media professionals at all levels are experiencing more decision-making latitude. As start-ups and smaller organizations become the norm, leadership positions are thrust upon employees at a much earlier stage in their careers. Communication strategies will play a key role in negotiating many of these challenges. This course prepares students for possible decision-making challenges, communicating effectively to address emerging challenges, and team training in a media organizational context. Graduate Credit: This course is available for graduate credits.