Public Relations Writing II

Catalog description

This course will help future public relations and corporate communications professionals develop an in-depth understanding of how to interview, write, edit, and pitch story ideas, as well as package information for multimedia platforms. Emphasis will be given to strategic aspects of PR writing and development of writing and editing skills for a wide variety of public relations vehicles. Students will practice work on writing speeches, op-ed articles, white papers, press kits, and special event packages.