COMM 335

Media Advertising and Sales

Shippensburg University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

Examines sales function of advertising in commercial media including newspapers, magazines, radio, television, and the Internet. Theory and practical application in media advertising, sales, and research are explored. Media competitive advantages and disadvantages as well as sales techniques of each mass medium discussed.

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Class #shippensburg_pennsylvania-COMM335Fall 2026UGRD3 credits

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