Visual Literacy

Catalog description

Visual literacy is the ability to interpret, negotiate and make meaning from information presented in the form of an image. COM 260 focuses on the theories and concepts of visual literacy and visual communication, two areas of importance for communication professionals. It explores the changing nature of visual content and the impact of visual communication in print, broadcast, web and social media. Readings and class assignments will provide students with the knowledge to effectively communicate the meaning of different types of images in journalism (print, broadcast, Internet and social media), public relations and advertising.