Principles of Marketing

Catalog description

Advisory: BUAD 166 with a grade of C or higher, or Essay-writing skills and eligibility to enroll in a transfer-level English Composition Course. <br> <br> This course is designed to help the student understand everyday marketing problems in organizations. Topics include changing roles of marketing, the marketing mix, consumer behavior, sales, advertising, market research, middlemen, retailing, product development, and marketing plans. Additionally, the writing and presentation of a marketing plan is required. This course may be offered in a distance education format.