Principles of Retailing

Catalog description

This course is designed to develop student proficiency in the diverse aspects of retailing. The course includes specific areas of study, such as: store site location, store layout, product line selection, buying, pricing, selling, advertising, and financial management. This class is designed for those going into retail as well as those students planning to enter businesses that deal with retail merchants, i.e., wholesalers, advertising media, insurance agencies, accounting firms, and other service areas. This course may be offered in a distance education format.