Public Relations II

Catalog description

This course provides students with the opportunity to think creatively and independently as applied to the four-step public relations process, Research, Planning, Implementation and Evaluation (RPIE), and understand the critical role of public relations in supporting an organization's communication infrastructure. Students have the opportunity to critically review public relations cases and practice many of the knowledge, skills, and abilities tested for in the Certificate in Principles of Public Relations and develop, implement, and present a public relations campaign for a real nonprofit client.