Public Relations Strategy-Plan

Catalog description

This course examines the process of researching, planning, implementing, and evaluating Public Relations campaigns and programs. This course provides students with a theoretical and strategic overview of public relations as well as practical guidelines for designing Public Relations programs and campaigns for clients. Students are provided tools to examine and understand the theories behind Public Relations strategy and planning, and then asked to demonstrate their understanding of these concepts by applying them through the creation of a Public Relations campaign.