The Science of Persuasion

Catalog description

Nothing is more central to one’s professional career than to effectively communicate an argument. Regardless if the communication opportunity is a face-to-face encounter, a group setting, or to a broader audience across an organization, the ability to persuade is a fundamental skill to effective leadership. The goal of this course is to extract knowledge from the social sciences on proven principles and techniques of effective persuasion and to apply them to one’s professional career. The class will review and discuss books, academic and practitioner articles, and case studies that focus on persuasion. This course will be conducted in an online environment.