The Electronic Marketplace

Catalog description

Information technologies and the Internet are rapidly transforming business relationships between customers and suppliers and changing the competitive dynamics of the marketplace. The digitalization of information, globalization and deregulation of industries created an economy characterized by rapid technological innovation and increasingly shorter product and service life cycles, where new industries are created and existing industries forced to restructure. Companies are adopting technology to extend market reach, improve quality of customer service, and increase productivity. Marketing professionals, in particular, are facing continuously changing boundaries of their field which require them to transform product, service, promotion, pricing and distribution strategies that have been effectively used previously. 3 credits