Marketing Strategies

Catalog description

The marketing management process: identifying marketing opportunities, researching and selecting target markets, designing the marketing mix (product or service, price, distribution, and promotional strategies), and planning, implementing, and controlling the marketing effort. Strategic managerial decision making that harmonizes the firm's objectives and resources with needs and opportunities in the market place. Emphasis on ethics and the use of new media and information technologies in strategic marketing. Suspended. 3 credits