Influencer - Cultural Marketing

Catalog description

This course examines the strategies and perspectives of influencer marketing in today’s digital and cultural landscape. It demonstrates how creators, experts, and opinion leaders shape public perception and help brands connect with target audiences. Students will learn to evaluate real influence, make data-driven decisions, and design effective, ethical campaigns. Through market research, analysis, and creative projects, participants develop the skills to manage brand presence—or their own—with authenticity and impact.