Creativity and Innovation

Catalog description

In this course, students learn about the role creativity plays in the entrepreneurial innovative process. They explore what increases and/or decreases creativity levels and how personal, group, organizational, national and global factors impact the resultant innovation. Students also learn how to generate ideas that can lead to truly innovative products, services, processes, and/or business models and how these techniques can be applied in many contexts, such as start-up businesses, new social ventures, and existing organizations. Preqrequisite: BMGT 2501 .