Introduction to Retail Management 3 unit

Catalog description

This introductory course provides a comprehensive foundation in the retail industry, emphasizing essential concepts such as the role of retailing, the classification of retail businesses, and the significance of omnichannel retailing. Students will explore key topics including consumer behavior, market profiling, online advertising, customer service, and essential management skills. The course also examines current retail trends, such as the rise of fast fashion, the expansion of e-commerce, mobile retailing, pop-up stores, and the growing influence of technology on the retail landscape. By the end of the course, students will have a strong understanding of retail operations and management, equipping them with the knowledge and skills needed for successful careers in retail management, marketing, and visual merchandising.