MKT 471

Sales Force Management

The University of Scranton · UGRD · Fall 2026

1 section

Catalog description

This course develops the concepts and techniques needed to identify and analyze the various decision areas faced by a sales-force manager. Topics include recruiting, selecting and training the sales force; forecasting, budgeting and sales quotas; assigning, motivating and compensating the sales force.

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Current meeting, instructor, credit, and enrollment details

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Class #scranton-MKT471Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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