MKT 362
Consumer Behavior
The University of Scranton · UGRD · Fall 2026
1 section
Catalog description
Study of theories of consumer behavior. The buyer is analyzed at the individual level in terms of motivation, attitudes, etc. and at the social level in terms of influence on buying behavior from the socio-economic environment.
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001
Availability not recently verifiedClass #scranton-MKT362Fall 2026UGRD3 credits
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