MKT 361
Marketing Research
The University of Scranton · UGRD · Fall 2026
1 section
Catalog description
Study of the role of marketing information as the basis for decision-making. Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report.
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001
Availability not recently verifiedClass #scranton-MKT361Fall 2026UGRD3 credits
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