MKT 251K
Principles of Marketing
The University of Scranton · UGRD · Fall 2026
1 section
Catalog description
This honor course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded. The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #scranton-MKT251KFall 2026UGRD3 credits
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