Policy and Planning

Catalog description

This is the capstone course for all business majors. Concepts and skills developed in the functional areas of accounting, finance, management, marketing and production/operations are integrated and applied to the top-level management of an organization. Topics include analyzing organizational environment, setting missions and objectives, developing strategies and plans, allocating resources, and designing organizational structures, reward, and control systems. Special emphasis will be given to the role of executive leadership and values in the articulation of a corporate vision and culture, and in the choice of growth and competitive strategies. Intended as a case- and project-oriented course.