MKT 5475Services Marketing

University of Central Missouri · 3 credits · UGRD

Catalog

Provides a study of the issues and concepts unique to the marketing of services including relationship marketing, service quality and customer satisfaction, service failure and recovery, and service delivery. Students who earned undergraduate credit for MKT 4475 may not take MKT 5475 for graduate credit.

Recent sections

Fall 2026 · 1 section

Oct 12 – Dec 11

Section	Days & time	Location	Instructor
0Class #12090	Time not published	Not published	Tegtmeier, Lindsay