MKT 5420Customer Relationship Mgt

University of Central Missouri · 3 credits · UGRD

Catalog

Provides a comprehensive study of customer relationship management (CRM) in the 21st century. This course offers an in-depth review of CRM and database marketing, strategic CRM, implementing a CRM strategy, and various metrics to measure customer value. This course is designed to specifically give you applicable skills to help your company to identify and manage “profitable” customers.

Recent sections

Fall 2026 · 1 section

Aug 17 – Oct 9

Section	Days & time	Location	Instructor
0Class #11926	Time not published	Not published	Howie, Katharine