MKT 3420Principles of Advertising

University of Central Missouri · 3 credits · UGRD

Catalog

Advertising purposes and procedures covering primarily the point of view of the advertising manager. Study of proper appeals, copy preparation, layout, and media.

Recent sections

Fall 2026 · 1 section

Aug 17 – Dec 11

Section	Days & time	Location	Instructor
0Class #10134	Time not published	Not published	McCoy, Anna