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MKTG 4355MARKETING MANAGEMENT
University of Central Arkansas · 3 credits · UGRD
Catalog
A required course in the marketing major and an elective course in the management major. Focuses on applying marketing concepts to business cases and studying the managerial implications of product, pricing, distribution, promotion, and their relationships to customers and business environment. Uses lecture, discussion, and student group work/presentations. Prerequisites: MKTG 3350 plus 6 hours of marketing, or consent of instructor. [UD UCA Core: C]
Recent sections
Fall 2026 · 1 section
Aug 20 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 0Class #11547 | Tu Th · 10:50 AM – 12:05 PM | College of Business Building 315 | Kim, David |