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MKTG 4354CONSUMER BEHAVIOR
University of Central Arkansas · 3 credits · UGRD
Catalog
A required course in the marketing major and an elective course in the marketing minor. Examines demographic, psychographic, and cultural forces that influence the behavior of customers. Includes internal and external forces, and explains the consumer decision process. Uses lecture, discussion, and a group project. Prerequisite: MKTG 2350 or 3350.
Recent sections
Fall 2026 · 2 sections
Aug 20 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 0Class #20596 | Mo We Fr · 11:00 – 11:50 AM | College of Business Building 210 | Myers, Susan |
| 0Class #25671 |