MKTG 3376NEW PRODUCT DEVELOPMENT

University of Central Arkansas · 3 credits · UGRD

Catalog

A required course for the innovation and entrepreneurship major. It builds upon and expands the creative mind set, techniques, and collaborative processes acquired in the Business Innovation and Creative Thinking course. This course teaches and provides a complete hands-on experience of the total design process: consumer empathy and insights, problem framing and definition, development of options and ideas, prototypes, and iterations. This will result in a number of new product and service ideas. Prerequisite: MKTG 2376.

Recent sections

Fall 2026 · 1 section

Aug 20 – Dec 11

Section	Days & time	Location	Instructor
0Class #26453	Mo We · 12:00 – 1:15 PM	College of Business Building 317	Duggins, Ronald