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MKTG 3371ADVERTISING
University of Central Arkansas · 3 credits · UGRD
Catalog
An elective course in the marketing major and minor. Course examines advertising concepts, campaign strategy, media mix, advertising research, preparation of advertising copy, agency descriptions, and the relationship of advertising to the marketing mix. Uses a mix of lecture, discussion, and a required group project. Prerequisite: MKTG 2350 or 3350.
Recent sections
Fall 2026 · 1 section
Aug 20 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 0Class #11536 | Mo We Fr · 12:00 – 12:50 PM | College of Business Building 210 | Myers, Susan |