MKTG 3355DIGITAL MARKETING

Catalog

An elective course in the marketing major and minor. Digital technologies have become an integral component of daily life for many firms and consumers. This course examines the social and technological forces behind modern marketing trends and evolving consumer behaviors. Coursework will challenge students to critique and use digital tools and media, including digital advertising, social media, mobile application, metrics and monitoring, paid search, and content management. Prerequisite: MKTG 2350 or 3350.