MKTG 3350PRINCIPLES OF MARKETING

Catalog

A required course for all business majors in the business core. This course examines the role of marketing and explores marketing processes. Students will acquire an understanding of marketing concepts, terminology, associated technologies, practical applications, and relationships to other business functions. The method of instruction includes lectures, discussion, and practical applications of material. Prerequisites: ACCT 2310, 2311 or CSCI 2320; ECON 2320, 2321; QMTH 2330.