BAN 3308Data Analytics for Business

Catalog

This course explores business analytics skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. Building on descriptive analytics, the course will focus on predictive and prescriptive analytics. Topics will include the application of decision science in a business setting, regression analysis, forecasting techniques, optimization methods, and decision analysis.