BA 168Adobe Firefly - Generative AI

Catalog

Learn to use Adobe Firefly, a generative AI images application, to create and edit images, text effects, and design elements for business and marketing projects. Apply prompt-based design techniques to generate visuals, enhance images, and produce professional marketing materials for digital and print use. Use AI design tools in Firefly to streamline creative workflows while addressing copyright, attribution, and ethical use of generative AI. Emphasis is placed on applying AI image generation in workplace settings and integrating Firefly with other Adobe applications for professional communication projects.