DMA 022ATYPOGRAPHY I

Catalog

Introduction to the fundamentals of typographic lettering through the study of historic and contemporary fonts, calligraphic, and hand-drawn typographic forms and systems. Emphasis is on developing conceptual, design, compositional, and hand drawing skills, in order to gain skill in producing logotypes, fonts and custom typographic lettering to for the needs of graphic design and advertising industries. Students will learn a variety of traditional analogue and contemporary digital techniques and materials. No credit if taken after ART 051A. Total of 36 hours lecture and 72 hours laboratory. Transfer Credit: CSU; UC Grade Mode: L, A