MKT 234Digital Marketing

Catalog

This course covers the fundamentals of digital marketing to implement successful marketing campaigns in the digital environment. Emphasis is placed on the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. Upon completion, students will have the fundamental digital marketing skills to solve real-world business problems and develop digital business opportunities.