MRKT 106Intro to Sports Marketing

Catalog

This course is designed to introduce students to the skills required to address marketing concepts specific to the sports industry. Students will analyze the field of sports in terms of the practices, applications, and strategies of mainstream marketing and explore the unique opportunities and challenges associated with marketing in the entertainment industry as an aggregate. The course will explore the strategies necessary for success in marketing sports events, products, and services. Topics include the application of marketing principles in the sports arena, licensing, sponsorships, endoresements, broadcasting, media, as well as public policy. Students will receive practical experience addressing sports and entertainment marketing issues through projects and simulations.