BUSE 686Agency: Campaign Development

Catalog

Students gain hands-on experience as specialists (account management, creative, content creation, media, production, strategy, etc.) in a real-world advertising agency setting. Emphasis is placed on both individual expertise and effective teamwork within an agency environment. Students work with tech start-ups from 1871 to tackle real-world projects, participating in client meetings, conducting market research, developing integrated strategies, and producing diverse content, including social media posts and commercials. The course culminates in the creation of a fully executed omnichannel campaign, providing students with tangible, published work to showcase in their professional portfolios.