BUSE 253Marketing Research

Columbia College Chicago · 3 credits

Catalog

This course surveys the many types of research, qualitative and quantitative, used by marketers to facilitate decision-making. It emphasizes the rationale behind each technique, and students will strategize, design and conduct a research study. Special attention will be paid to audience research.

Recent sections

Fall 2026 · 1 section

Sep 8 – Dec 19

Section	Days & time	Location	Instructor
01Class #4471	We · 12:30 – 3:20 PM	618 S Michigan 516	Peter Van Veen