BUSE 103Advertising Principles

Catalog

This course explores the evolving world of advertising, from traditional media like TV and Out-of-Home (OOH) to dynamic platforms such as mobile, social media, podcasts, and immersive technologies. Students will learn the key roles in advertising and how designers, filmmakers, art directors, photographers, copywriters, and strategists collaborate to create impactful campaigns. The course also covers advertising theories, industry ethics, and career paths. Upon successful completion, students will be able to develop consumer-focused, multi-platform campaigns while gaining a solid understanding of the historical context and relevance of advertising practices.