MCOM 115Digital & Social Media Marketing

Catalog

Prepares students to create and manage effective digital and social media marketing strategies. Through the use of simulation, students learn how to use digital and social media to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. This course also explores how social media helps businesses gain a competitive advantage through the creation and distribution of relevant and consistent content. Course offered every fall, spring and may be offered during additional sessions.