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Baylor University · 3 credits · UGRD

Role of marketing decision making in achieving corporate objectives; planning and implementing the marketing program; product research and development, distribution problems, promotional strategies, and pricing analysis. Attention will be given to the new marketing application of quantitative methods and the behavioral sciences.
Fall 2026 · 1 section
Aug 24 – Dec 9
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 01Class #54815 | Mo We · 12:30 – 1:45 PM | FOSTER 404 | Ann Mirabito |