MKT 4360Customer Analytics

Catalog

Prerequisite(s): MKT 3330 or QBA 3305; only open to BBA students. This course will enable students to: apply basic skills in data manipulation and visualization using various software packages, analyze customer data with the help of different statistical tools and techniques and use the findings from data analyses to make managerially relevant marketing decisions anchored in Customer Analytics. BBA students must have a declared major to enroll in this course.