MKT 4340Strategic Brand Management

Catalog

Prerequisite(s): MKT 3325 and MKT 3330; only open to BBA students. An advanced Marketing elective that addresses important branding decisions faced by an organization. The course provides the student with an increased understanding of the important issues in planning and evaluating branding strategies; the appropriate theories, models, and other tools to make better branding decisions; and a forum to apply these principles.