MKT 4328Sales Management

Catalog

Prerequisite(s): MKT 4311; only open to Professional Selling majors. This course deals with an examination of the common problems confronting the sales manager. Topics include recruiting, selecting, motivating, leadership and supervision, performance evaluation and coaching. Emphasis is placed on ethical leadership throughout the course. Managing students in the ProSales 1 course, a sales management simulation, videotaped role playing and professional speakers activate the learning process.