MKT 4321Promotion Campaigns

Catalog

Prerequisite(s): MKT 3320; only open to BBA students. A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total marketing mix. Students apply research techniques to target audience identification, media planning, and creative execution. A complete campaign will be designed for a specified client. BBA students must have a declared major to enroll in this course.