MKT 3320Advertising Procedures

Baylor University · 3 credits · UGRD

Catalog

Cross-listed as: JOU 3320 Prerequisite(s): MKT 3305. A survey of the entire field of advertising stressing knowledge of history, principles, objectives, and the psychological basis of advertising. Research techniques, media selection, campaigns, production methods, and space buying are treated in survey style.

Recent sections

Fall 2026 · 3 sections

Aug 24 – Dec 9

Section	Days & time	Location	Instructor
02Class #35169	Mo We · 1:00 – 2:15 PM	FOSTER 117	Tyrha Lindsey
03Class #44880