MKT 3310ProSales 1

Catalog

Prerequisite(s): Only open to BBA students. This course is organized around the ethical process of making informative and persuasive verbal sales presentations. Topics include approaching and building relationships with customers, handling objections, reaching decisions, and demonstrating value of the product, firm, and salesperson. The development of such skills is useful to all members of an organization who interact with customers, make presentations, or are charged with building value for their firm. Videotaped role playing, professional speakers, and group interactions project the student into the real world of the businessperson and salesperson. BBA students must have a declared major to enroll in this course.